Refine the moment
The finest drinks in the world are crafted with intention. NOREG exists to honor that intention.
By selectively reducing unwanted compounds naturally present in wine, beer, cocktails and spirits, NOREG preserves what matters most: the experience.
Placed directly in the beverage and removed before serving, the NOREG sachet works without adding anything to the drink itself. Nothing is consumed. The alcohol content remains unchanged and the beverage's pH balance remains unaffected. Contains:
- Activated Charcoal
- Marine Chitosan*
- Ion Exchange Resins
- Volcanic Zeolite
*Noreg's chitosan is sourced from Tidal Vision Products, Inc. (Bellingham, WA) — a U.S.-based supplier that subjects every production batch to independent third-party allergen testing using the AgraQuant® Crustacea ELISA kit (LOD: 0.9 ppb). Their standard specification requires nondetectable tropomyosin in all finished product helping ensure a high level of allergen safety.
What NOREG refines
Different beverages contain different compounds formed during fermentation, ageing and production.
NOREG is designed to selectively reduce specific compounds while preserving what makes each beverage unique.
26,000+ drinks filtered.
The compounds listed above occur naturally during fermentation, ageing and production and have been associated with headaches, flushing, fatigue, brain fog and next-day discomfort.
NOREG is designed to preserve the character and intended experience of the beverage by selectively reducing these compounds before serving.
Piacetto Liljeholmen
Access NOREG
Enjoyment should never come at the expense of the experience itself. For generations, what comes with the drink has been accepted as part of the ritual. We believe there is a better standard. One that future generations will simply expect.