Have you ever found yourself quietly passing on a second glass of red wine, or declining a late dinner invitation simply because you couldn’t risk feeling heavy, foggy, or exhausted tomorrow? You are not alone. But it isn’t just getting older, and it isn’t always the alcohol itself.
During fermentation, ageing, and production, drinks naturally form hidden compounds that trigger physical and mental discomfort—including headaches, facial flushing, nasal congestion, fatigue, and next-day anxiety, among others.
NOREG’s patented sachet selectively captures 7 key compounds right in your glass in 5 minutes with reduction up to 100%:
• Histamines • Sulfites • Tannins
• Tyramine • Acetaldehyde • Quercetin
• Phenylethylamine
No powders to mix or pills to swallow. Place the sachet in your drink for 5 minutes, swirl and remove. Cheers!
Have you ever found yourself quietly passing on a second glass of red wine, or declining a late dinner invitation simply because you couldn’t risk feeling heavy, foggy, or exhausted tomorrow? You are not alone. But it isn’t just getting older, and it isn’t always the alcohol itself.
During fermentation, ageing, and production, drinks naturally form hidden compounds that trigger physical and mental discomfort—including headaches, facial flushing, nasal congestion, fatigue, and next-day anxiety, among others.
NOREG’s patented sachet selectively captures 7 key compounds right in the glass in 5 minutes:
• Histamines • Sulfites • Tannins
• Tyramine • Acetaldehyde • Quercetin
• Phenylethylamine
No powders to mix or pills to swallow. Place the sachet in the drink for 5 minutes, swirl and remove. Cheers!
A carefully developed combination of adsorption materials, selected to precisely target and capture specific naturally occurring compounds found in wine, beer, cocktails, and spirits.
— Activated Charcoal
— Marine Chitosan*
— Ion Exchange Resins
— Clinoptilolite Zeolite
Together, these materials form the foundation of NOREG’s refinement system.
Every beverage is naturally more complex than it appears.
During fermentation, ageing, and production, beverages naturally develop a range of compounds alongside alcohol. These compounds are a normal part of wine, beer, and spirits, contributing to their unique composition.
Scientific literature has also associated some of them with experiences such as flushing, headaches, fatigue, brain fog, and next-day discomfort.
NOREG selectively reduces the compounds behind unwanted reactions while preserving the aroma, flavour, colour, and character that define the drink.
Laboratory results vary by beverage type. See detailed scientific documentation.
Commonly associated with histamines, tyramine, tannins, quercetin and acetaldehyde.
Naturally occurring compounds found in wine, beer, spirits, and cocktails.
Commonly associated with histamines, sulfites and acetaldehyde.
Naturally occurring compounds found in wine, beer, and spirits.
Commonly associated with tyramine, phenylethylamine and acetaldehyde. Naturally occurring compounds found in wine, beer, and aged spirits.
Commonly associated with sulfites and histamines. Naturally occurring compounds found across wine, beer, and spirits.
Every person experiences a drink differently. Some never give it a second thought. Others gradually begin choosing different wines, declining another glass, or reconsidering invitations they once looked forward to.
Not because they’ve stopped appreciating those moments, but because they’ve become more conscious of how they want to feel afterwards.
And sometimes, making a different choice isn’t quite as simple as it sounds. There’s the unexpected invitation, the bottle someone has thoughtfully selected, the celebration you want to be part of. Moments where personal preferences and social expectations don’t always align.
There’s something special about the evenings that bring us together. The conversations that last a little longer. The spontaneous dinners. The people you haven’t seen in years. The moments that become memories long after the glasses have been cleared.
Yet for some, these experiences come with difficult choices. Enjoy something they love and risk losing valuable hours the following day, look for ways to manage the discomfort afterwards, or simply sit something out. Over time, even small decisions can begin to shape how included, comfortable and free someone feels.
That’s why NOREG was created.
We wanted to approach the experience differently. Rather than focusing solely on managing unwanted reactions afterwards, we began exploring the compounds already present in the drink, and how selected ones could be reduced before consumption.
Because we believe enjoyment, belonging and well-being deserve to exist together. In the moments we look forward to, the experiences we share, and the days that follow.
NOREG refines the beverage before it ever enters body. No pills, no patches, and no lifestyle changes required.
A single technology that works seamlessly across all types of alcohol—whether one prefer wine, beer, cocktails, or spirits.
While most products only focus on sulfites, NOREG captures significant portions of all seven major compounds known to trigger intolerance.
Our patented refinement sachets are proudly made in small batches by people who care, using natural, food-grade ingredients.
Each sachet can be reused for a second glass of the same beverage type.
The advanced adsorption process selectively isolates unwanted elements without ever changing the pH, alcohol content, or flavour.
“I’m not a doctor, I’m not a sports star, I’m not a scientist. I’m a regular guy. I’m a husband, I’m a father. I love spending time with my family, and I love having a drink with my friends.
But for decades after drinking, I’d feel awful. I would start to get body aches, sweats, and my head would start to pound. And in the evening, I would sweat really badly. I would hardly sleep at all. And then when I did wake up in the morning, my head was in a vice and I just knew my day was ruined. So to manage these symptoms, I’ve tried ibuprofen, charcoal pills, the pre-drink vitamins, the post-drink vitamins, over-the-counter stuff and nothing really worked.
Come to find out, for thousands of years people have been dealing with alcohol sensitivities. Even Plato wrote about the dreaded red wine headache. So I thought to myself, there has to be a solution. And I discovered that there were six, six components in alcohol that are causing these symptoms. So I thought to myself, can we eliminate them? Can we reduce them? This led to more research and we found the ingredients that worked. We built recipes, sent them to the laboratory, and there was a bunch of back and forth, just trying to come up with the proper recipe.
But when we did, NOREG was born. NOREG is safe, easy to use, and is effective without changing the taste of your alcohol. It’s a total game-changer. Now after drinking, I can wake up in the morning without feeling terrible. I can go out to breakfast with my family. I can schedule conference calls first thing in the morning without needing to cancel. I can go to a barbecue with my friends, have a nice beer, I can even come home at night and enjoy a glass of wine with my wife, and I don’t need to worry about a thing. And that’s what I want for others. I want them to be happy, and I want them to enjoy alcohol the way it was intended.”
— The Founder, Paul.
Just a few years ago, asking for dairy-free milk, gluten-free options, or low-sugar alternatives felt unusual. Today, it’s the standard. Restaurants don’t just offer them; they ask you upfront.
We believe that choosing how you want to feel tomorrow will soon be just as normal. The time is coming when ordering a drink is followed by a simple, thoughtful question from the bartender: “Would you like NOREG with that?”
Because the future was never about drinking less – it’s about experiencing more of the moments we love, without the compromise. With over 26,000 beverages already refined, the shift has already begun. The future isn’t something we are waiting for. It is already here. That’s the future we believe in.
Add Your Tooltip Text Here
Add Your Tooltip Text Here
Add Your Tooltip Text Here
Add Your Tooltip Text Here
Whether you’re discovering NOREG for yourself or considering it for your restaurant, hotel, or bar, every journey begins with the same question: What else is inside the glass?