Have you ever found yourself quietly passing on a second glass of red wine, or declining a late dinner invitation simply because you couldn’t risk feeling heavy, foggy, or exhausted tomorrow? You are not alone. But it isn’t just getting older, and it isn’t always the alcohol itself.
During fermentation, ageing, and production, drinks naturally form hidden compounds that trigger physical and mental discomfort—including headaches, facial flushing, nasal congestion, fatigue, and next-day anxiety, among others.
NOREG’s patented sachet selectively captures 7 key compounds right in your glass in 5 minutes with reduction up to 100%:
• Histamines • Sulfites • Tannins
• Tyramine • Acetaldehyde • Quercetin
• Phenylethylamine
No powders to mix or pills to swallow. Place the sachet in your drink for 5 minutes, swirl and remove. Cheers!
Have you ever found yourself quietly passing on a second glass of red wine, or declining a late dinner invitation simply because you couldn’t risk feeling heavy, foggy, or exhausted tomorrow? You are not alone. But it isn’t just getting older, and it isn’t always the alcohol itself.
During fermentation, ageing, and production, drinks naturally form hidden compounds that trigger physical and mental discomfort—including headaches, facial flushing, nasal congestion, fatigue, and next-day anxiety, among others.
NOREG’s patented sachet selectively captures 7 key compounds right in your glass in 5 minutes:
• Histamines • Sulfites • Tannins
• Tyramine • Acetaldehyde • Quercetin
• Phenylethylamine
No powders to mix or pills to swallow. Place the sachet in your drink for 5 minutes, swirl and remove. Cheers!
The workout you planned. The meeting that deserves your full attention. The afternoon you want to enjoy. The plans you have been looking forward to. The invitation you never want to decline. For many people, the compromise does not begin the morning after. It begins much earlier, in the quiet calculation of whether tonight will be worth tomorrow. NOREG was created to change that calculation. Because the real luxury is not only enjoying the evening. It is waking up with the freedom to continue.
A carefully developed combination of adsorption materials, selected to precisely target and capture specific naturally occurring compounds found in wine, beer, cocktails, and spirits.
— Activated Charcoal
— Marine Chitosan*
— Ion Exchange Resins
— Clinoptilolite Zeolite
Together, these materials form the foundation of NOREG’s refinement system.
Every beverage is naturally more complex than it appears.
During fermentation, ageing, and production, beverages naturally develop a range of compounds alongside alcohol. These compounds are a normal part of wine, beer, and spirits, contributing to their unique composition.
Scientific literature has also associated some of them with experiences such as flushing, headaches, fatigue, brain fog, and next-day discomfort.
NOREG selectively reduces the compounds behind unwanted reactions while preserving the aroma, flavour, colour, and character that define the drink.
Laboratory results vary by beverage type. See detailed scientific documentation.
Not because you didn’t want to go. Because you were thinking about tomorrow.
It’s not just you. Many people quietly begin avoiding certain drinks, dinners or celebrations, believing they’re simply “getting older.” In reality, what they experience is often a natural response to compounds already present inside the glass.
Commonly associated with histamines, tyramine, tannins, quercetin and acetaldehyde.
Naturally occurring compounds found in wine, beer, spirits, and cocktails.
Commonly associated with histamines, sulfites and acetaldehyde.
Naturally occurring compounds found in wine, beer, and spirits.
Commonly associated with tyramine, phenylethylamine and acetaldehyde. Naturally occurring compounds found in wine, beer, and aged spirits.
Commonly associated with sulfites and histamines. Naturally occurring compounds found across wine, beer, and spirits.
Every person experiences beverages differently. Some never notice a difference. Others quietly begin choosing different wines, cocktails, or spirits without ever really knowing why.
Some simply accept that feeling unwell the next morning has become a non-negotiable part of getting older. They weigh the cost of a lost morning—or a compromised weekend—against the demands of a career, a family, or just the standard of life they want to maintain. It no longer feels worth it to lose a day, nor does it feel good to wake up with that familiar, lingering regret of oversharing, text messages sent too late, or a night that went a fraction too far.
Yet, making a different choice comes with its own friction.
We find ourselves settling for sugary sodas or uninspired mocktails we don’t actually want, just to avoid the compromise. We brace for the inevitable questions, the subtle social pressure, and the exhaustion of having to justify why our glass looks different. For some, the discomfort of feeling out of place or judged is enough to make them politely decline the invitation altogether—avoiding the moments they actually want to be part of.
Because some evenings should stay with us forever.
The conversation that lasted until midnight. The anniversary dinner. The spontaneous glass after work. The bottle shared on holiday. Great drinks have always brought people together, and those moments matter too much to be blurred by the night or regretted the next morning.
Sometimes an evening ends a little earlier. Sometimes another glass no longer feels earned. Not because the moments matter any less, but because we stop looking forward to how we feel afterward. We simply believe the experience deserves the same care as the drink itself.
That quiet shift becomes the beginning of NOREG. Not to change great drinks, but to preserve everything we love about the life around them.
NOREG refines the beverage before it ever enters your body. No pills, no patches, and no lifestyle changes required.
A single technology that works seamlessly across all types of alcohol—whether you prefer wine, beer, cocktails, or spirits.
While most products only focus on sulfites, NOREG captures significant portions of all seven major compounds known to trigger intolerance.
Our patented refinement sachets are proudly made in small batches by people who care, using natural, food-grade ingredients.
Designed for your entire evening. Each individual sachet can be reused for a second glass of the same beverage type.
The advanced adsorption process selectively isolates unwanted elements without ever changing the pH, alcohol content, or flavour.
“I’m not a doctor, I’m not a sports star, I’m not a scientist. I’m a regular guy. I’m a husband, I’m a father. I love spending time with my family, and I love having a drink with my friends.
But for decades after drinking, I’d feel awful. I would start to get body aches, sweats, and my head would start to pound. And in the evening, I would sweat really badly. I would hardly sleep at all. And then when I did wake up in the morning, my head was in a vice and I just knew my day was ruined. So to manage these symptoms, I’ve tried ibuprofen, charcoal pills, the pre-drink vitamins, the post-drink vitamins, over-the-counter stuff and nothing really worked.
Come to find out, for thousands of years people have been dealing with alcohol sensitivities. Even Plato wrote about the dreaded red wine headache. So I thought to myself, there has to be a solution. And I discovered that there were six, six components in alcohol that are causing these symptoms. So I thought to myself, can we eliminate them? Can we reduce them? This led to more research and we found the ingredients that worked. We built recipes, sent them to the laboratory, and there was a bunch of back and forth, just trying to come up with the proper recipe.
But when we did, NOREG was born. NOREG is safe, easy to use, and is effective without changing the taste of your alcohol. It’s a total game-changer. Now after drinking, I can wake up in the morning without feeling terrible. I can go out to breakfast with my family. I can schedule conference calls first thing in the morning without needing to cancel. I can go to a barbecue with my friends, have a nice beer, I can even come home at night and enjoy a glass of wine with my wife, and I don’t need to worry about a thing. And that’s what I want for others. I want them to be happy, and I want them to enjoy alcohol the way it was intended.”
— The Founder
Just a few years ago, asking for dairy-free milk, gluten-free options, or low-sugar alternatives felt unusual. Today, it’s the standard. Restaurants don’t just offer them; they ask you upfront.
We believe that choosing how you want to feel tomorrow will soon be just as normal. The time is coming when ordering a drink is followed by a simple, thoughtful question from the bartender: “Would you like NOREG with that?”
Because the future was never about drinking less – it’s about experiencing more of the moments we love, without the compromise. With over 26,000 beverages already refined, the shift has already begun. The future isn’t something we are waiting for. It is already here. That’s the future we believe in.
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Still have questions? Contact Us
Whether you’re discovering NOREG for yourself or considering it for your restaurant, hotel, or bar, every journey begins with the same question: What else is inside the glass?